[library-media] Teen Read Week and WrestleMania Challenge

Matt McLain mmclain at utah.gov
Tue Jul 19 09:30:14 MDT 2011

Hi everyone,
YALSA and WWE are once again partnering during Teen Read Week for the WrestleMania Challenge. You can sign your library up for the challenge at http://www.surveymonkey.com/s/wrestlemania1112. You must register by July 31, 2011. In late August, you'll receive the number of posters you requested to begin promoting the program at your libraries or school. 

Participation by youth is open to legal residents of all 50 United States and the District of Columbia, as well as legal residents of Canada excluding Quebec. Participants must be in grades 5-12. 
Youth who wish to compete for tickets and a trip to WrestleMania 28 in Miami, Florida, will complete and submit a special project during Teen Read Week, Oct. 16-22, 2011. 
Twenty-one finalists will be chosen in January 2012 and will win transportation, hotel, tickets and spending money to attend WrestleMania 28 in Miami. Their sponsoring library will win $2,000. Finalists will compete in the WrestleMania Reading Challenge Championships, where they can win ringside tickets to WrestleMania 28 and other prizes.

The WrestleMania Reading Challenge is sponsored by YALSA and World Wrestling Entertainment. The program encourages teens and tweens to read during Teen Read Week and beyond. By doing so, they can win prizes donated by WWE and other organizations. The goal of this program is to reach reluctant readers and get more teens reading beyond Teen Read Week by implementing a reading incentive program that provides prizes from World Wrestling Entertainment (WWE) as a reward.
According to Nielsen Media Research, WWE's programming reaches 15.8 million fans each week, of which 23 percent is under age 18.
More information about the challenge is available at http://wikis.ala.org/yalsa/index.php/WrestleMania_Reading_Challenge_Ideas_and_Resources and
Matt McLain
Youth Services Coordinator
Utah State Library
mmclain at utah.gov
(801) 715-6742
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